Sirha Lyon sector - Hall 2.2 - New for 2027

PIZZA

WORLD

In 2027, Sirha Lyon is launching Pizza World, a new sector dedicated to one of the most dynamic markets in French foodservice. A hub entirely devoted to the pizza industry, bringing together players in equipment, ingredients, packaging, services, foodservice, as well as competitions.

145 Md$

Global pizza market

+8 Md€

Revenue generated by
the French pizza market

50%+

Of pizza sales through
delivery or takeaway

100+

Competitors in the French
Pizza Championship

Pizza World Program Highlights from Pizza World

Five days of competitions, demonstrations, masterclasses and live experiences. The 21st French Pizza Championship takes centre stage alongside new disciplines, emerging formats and the French Pasta Championship.

At the heart of the sectorFive days of live action

At the heart of Pizza World, a continuous programme of competitions, demonstrations and masterclasses brings the sector to life throughout all five days of the show. A space designed to bring professionals together, attract a qualified audience and encourage new connections.
✓ French Pizza Championship events
✓ Live pizza-making demonstrations
✓ Expert-led masterclasses

Pizza World CompetitionThe 21st French Pizza Championship

Born out of the France Pizza Tour, the French Pizza Championship brings together more than 100 competitors in its flagship category and has established itself as a benchmark competition for the industry. A wide range of categories, formats and new disciplines will take place throughout the five days of the show.
✓ 100+ competitors in the Reine category
✓ Multiple categories and formats (Neapolitan, contemporary, dessert, speed...)
✓ 3 new pizza disciplines (Focaccia, In Teglia and In Pala)

Pizza trends What’s happening in the Pizza sector

A profitable, scalable model

With ingredient costs accounting for 30 to 35% of the selling price, pizza remains a particularly strong and profitable business model.

Delivery is reshaping customer habits

More than 50% of pizza sales are now generated through delivery or takeaway.

A growing variety of formats

From Neapolitan and contemporary pizza to focaccia, in teglia and in pala, formats are diversifying and bringing fresh momentum to the offer.

A broader Italian offering

Pasta and new Italian specialities are broadening the offer, notably with the introduction of the French Pasta Championship.

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THE EXHIBITION FLOOR PLAN

Explore the Sirha Lyon floor plan and easily identify the areas dedicated to the major food service families: gourmet, bakery and pastry, kitchen equipment, food products, tableware and more. Organised by business universe, the show helps you optimise your visit, target the exhibitors that interest you and save time on site.

Looking to exhibit in the pizza sector?

Join the key players shaping the pizza industry

The Pizza World area at Sirha Lyon

New for 2027 and located in Hall 2.2, Pizza World is Sirha Lyon's dedicated hub for the pizza industry. It brings together equipment manufacturers, ingredient producers, brands, packaging suppliers and service providers supporting the growth of pizzerias, restaurants and foodservice concepts.

Pizza makers, restaurateurs, entrepreneurs, buyers and distributors can connect with players from across the value chain, discover new solutions and compare offers tailored to their businesses. From professional ovens and equipment to flours, cheeses, toppings and Italian specialities, Pizza World showcases the expertise and innovations shaping the market.

The area also hosts five days of competitions, demonstrations and masterclasses, including the French Pizza Championship and a full programme on the Pizza World Stage. Plan your visit by exploring the Pizza World exhibitor list, the sector highlights and the Sirha Lyon floor plan. Looking to showcase your products or solutions to industry professionals? Find all the information you need to exhibit at Pizza World.

  • Pizza ovens and equipment
  • Flours, dough balls and ingredients
  • Cheeses, charcuterie and toppings
  • Italian products and specialties
  • Pizza packaging and delivery solutions