Coffee: Supermarkets break out of their shell
Jan 21, 2027
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4:05 PM - 4:30 PM
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Scène Coffee
Driven by the growth in coffee consumption in the home, the range on offer in supermarkets is evolving and expanding to include a wider variety of formats. In addition to pods and capsules, which have dominated the shelves for many years, whole beans are making a major comeback, spurred by the roll-out of machines featuring built-in grinders that make it easier to prepare drinks offering an ever-richer experience. The diversity of flavour profiles, as well as the promises of quality, are also expanding, shaping a more segmented market driven by a booming premium category. How does coffee’s multifaceted nature enable it to best adapt to changing consumer trends?
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