The program
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Beyond coffee: how to attract customers with your menu?

Beyond coffee: how to attract customers with your menu?

Jan 23, 2027
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12:10 PM - 12:55 PM
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Scène Coffee
Hot drinks menus are becoming increasingly diverse. Alongside the ever-popular teas and hot chocolates, spices – such as chai blends or turmeric – as well as exotic ingredients, including the now-famous ube, are adding flavour and colour to the cups served every day in thousands of establishments. This trend, characterised by creativity as much as a desire to make a lasting impression through unusual visuals, nevertheless requires careful sourcing and selection of products, coupled with the development of a specific culture around these products. How can you capitalise on these opportunities for diversification without compromising the coherence of your offering?

The Guests