Coffee under pressure: the geopolitical climate and new markets
Jan 21, 2027
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12:45 PM - 1:20 PM
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Scène Coffee
Can coffee taste of responsibility and transparency? Behind the scenes on plantations – often situated thousands of kilometres from where the coffee is consumed – the reality has at times been in stark contrast to the pleasurable product embodied by the coffee cherry. Climate and ethical issues, as well as a shared awareness amongst consumers and operators across the value chain, are driving a transformation in practices… and a stronger connection between the farm and the table. At the same time, the geography of coffee consumption and production is changing, accelerating these shifts, making way for emerging regions whilst challenging established players. How is the coffee world reinventing itself to address the sector’s new ethical, environmental and geopolitical challenges?
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