Barista: much more than just a technical skill
Jan 22, 2027
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3:00 PM - 3:45 PM
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Scène Coffee
In this age of artificial intelligence and the development of equipment offering ever-greater levels of automation, the role of the human being at the heart of coffee preparation could be called into question. Yet, these new tools can actually enable the barista to take centre stage, freeing them from repetitive, low-value-added tasks… so that they can fully share their world and expertise with customers. How are companies in the sector supporting their staff in this shift? How can baristas become the cornerstone of the hot drinks experience, in coffee shops and elsewhere?
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