The program
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Expertise, quality: how has coffee become a key element of the hotel experience?

Expertise, quality: how has coffee become a key element of the hotel experience?

Jan 21, 2027
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12:10 PM - 12:35 PM
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Scène Coffee
Coffee and a croissant – an iconic pairing brought to life every day by thousands of hotels… now with new standards and a growing focus on the quality of the offering. The aim: to make one of the final moments spent in the hotel a truly flavourful experience. To achieve this, the alignment of human and material factors, as well as the selection of raw materials, is being gradually implemented, thanks to the support of suppliers in the coffee sector. How is the relationship between the coffee sector and hoteliers evolving?