Partner Offers 2027 - Sirha Lyon Experience

YOUR BRAND ON

THE GLOBAL FOOD

SERVICE STAGE

SIRHA LYON EXPERIENCE Receive the brochure by email immediately

Sirha Lyon Experience offers more than 15 opportunities to position your brand where decisions are made, trends are created, and meaningful connections happen.

✓ Identify the opportunity that matches your ambitions
✓ Compare engagement levels and pricing
✓ Secure your position before the best spots are taken

+25K

Professionals

+5K

Exhibitors and brands

+21K

Attending chefs

+15

Spaces to activate

Who is Sirha Lyon Experience for? For those who want to shape Sirha Lyon, not just watch it

Brands & manufacturers

You want your brand to be in the kitchens that matter

Sirha Lyon is where chefs discover, test, and adopt what will shape their practices for the next two years. Being there at the right time, in the right format, changes everything.

Suppliers & distributors

Are you looking to meet the right buyers, not just generate traffic?

56% of Sirha Lyon visitors are decision-makers and buyers. Sirha Lyon Experience structures your presence so these meetings no longer depend on chance.

Non-food brands & services

Your sector is all about food service and hospitality. Sirha Lyon is your stage

Technology, finance, furniture, equipment, HR: companies that support the food service industry belong here. The decision-makers who matter are here. And so are the opportunities to win them over.

What you will be able to do What the Sirha Lyon Experience brochure includes

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01

Find the space that matches your ambition

Visibility, Experience, Influence, Business: four activation dimensions, each with its own spaces and formats. At a glance, you can see where your brand belongs.

02

Compare engagement levels, including pricing

Three detailed levels showing what they include and how much they cost. You arrive at the first conversation with a clear idea of what is right for you.

03

Discover what’s new in 2027

Hospitality at the heart, new spaces, new formats. The brochure tells you exactly what is changing and what opportunities it opens up for your brand.

04

Arrive at the briefing ahead of time

The best positions are secured early. With the brochure, you can build your brief even before the first call with our teams.
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Partner testimonials They performed on our stages

We have been long-standing partners of Sirha Lyon, and we are always delighted to be here. This edition is an excellent one. I would even say an outstanding vintage. There are a great many professionals here, a warm and friendly atmosphere, and for us it is a real pleasure to take part this year, even more so than in previous editions.
Nespresso Professionnel
Once again this year, Sirha Lyon was a wonderful opportunity to connect with the stakeholders of the vibrant chocolate ecosystem. More than 50 members of the Maison team were present throughout these five days to engage with key players in the world of gastronomy, paving the way for valuable international collaborations.
Martine Grazioso - Directrice Générale de la Maison Valrhona
For us, Sirha Lyon is a wonderful showcase and a great opportunity to present our latest innovations to the public and to the trade show visitors.
Kitchenaid

Sirha Lyon The global meeting place 
for Food Service

For five days, Sirha Lyon brings together at Eurexpo the decision-makers, talents, brands, media, and key players shaping the future of food service. A concentrated hub of inspiration, business, and visibility at the heart of the international ecosystem.
Discover the Sirha Lyon Experience
Discover the Sirha Lyon Experience

FAQ Your questions about the Sirha Lyon Experience

Does the brochure include the prices?
Yes. The three sponsorship levels are detailed with their respective benefits and pricing. Custom activations are subject to a personalized quote after a discussion with our teams.
Will I be contacted again after filling out the form?
You will receive the brochure immediately by email. Our Partnerships team may contact you afterwards to answer your questions, with no automatic callback obligation. If you would like to discuss it, simply reply to the email.
Can you be a partner without being an exhibitor?
Yes. Sirha Lyon Experience is a separate offering from the exhibition. It enables brands that do not wish to have a stand to be present and active at the event through dedicated opportunities: stage sponsorship, hospitality, product activation, speaking opportunities, and more.
When should you commit to the 2027 edition?
The trade show takes place from January 21 to 25, 2027. The best opportunities (lounge naming rights, competition sponsorship, Tasting Room) are booked several months in advance. The earlier you start the conversation, the wider the choice of options.
My sector is not directly in food service. Is Sirha Lyon relevant to me?
Very likely, yes. Sirha Lyon’s partners come from a wide range of sectors: technology, finance, transport, design, human resources, and digital solutions. What matters is having clients or prospects within the restaurant and hospitality ecosystem, not being a food brand.

Get it in one click Everything is in the Sirha Lyon Experience brochure

Spaces, activations, pricing, and what’s new for 2027: it’s all here.
Receive the brochure
Receive the brochure