Bakeries and patisseries: the new temples of coffee
Jan 21, 2027
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1:30 PM - 2:15 PM
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Scène Coffee
Bakers and patissiers are constantly strengthening their coffee offer. Forced to diversify their business to ensure the long-term viability of their establishments, these culinary professionals are transforming the look and feel of their outlets to turn them into genuine hubs of social life. Drinks play a key role in the customer experience, revitalising the public’s relationship with these iconic venues of French gastronomy. To stand out in a highly competitive environment, the quality and consistency of the offering will be essential, whilst requiring thorough planning in advance. Will coffee be at the heart of the future of the bakery?
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