Coffee: the new showcase for luxury
Jan 23, 2027
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3:50 PM - 4:25 PM
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Scène Coffee
Following in the footsteps of pioneers such as Emporio Armani and Kitsuné, leading names in the fashion sector – including Dior, Lacoste and Louis Vuitton – are now incorporating cafés into their retail outlets. As well as driving footfall, these lively spaces offer an accessible experience for everyone, allowing customers to treat themselves to a special moment within the brands’ worlds. It is a way of forging a connection with consumers and targeting new audiences, often younger ones. What are the key factors for the success of such diversification? How can bridges be built between fashion and gastronomy to ensure the experience is coherent and beneficial for the company?
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