The program
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Matcha : behind the trend lies a wealth of expertise

Matcha : behind the trend lies a wealth of expertise

Jan 23, 2027
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1:05 PM - 1:40 PM
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Scène Coffee
With the rise in popularity of matcha, coffee shops have become veritable gardens of Eden. Far from being confined to these establishments, the influence of the famous powdered green tea now extends across the entire food industry. Flavoured drinks, biscuits, confectionery… the product’s bitter notes interact with the sweetness, revealing the full uniqueness of this ingredient with its iconic colour. Unlocking matcha’s full potential, however, requires great care, from the selection of the raw material right through to preparation. At a time of growing influence and enthusiasm for matcha, how can we preserve and showcase its uniqueness?