Simply selling coffee is no longer enough: it’s time to focus on customer support
Jan 23, 2027
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4:35 PM - 5:20 PM
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Scène Coffee
To make a good cup of coffee, carefully selected beans alone are not enough. Both the selection of beans and the calibration of the equipment used to prepare hot drinks on a daily basis play a major role in determining the quality of the finished product. This realisation forms the basis of the support long provided by all operators in the coffee sector, whose presence on the ground ensures optimal monitoring of installations… as well as staff training. How do the sector’s leading players manage to uphold this culture that combines practical, technical and human elements? In an increasingly competitive market, how is their long-standing roots in the trade and local communities essential to continuing to drive the transformation of the coffee sector?
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