Food influencers vs. Michelin-starred chefs: who really drives consumer preferences?
Jan 21, 2027
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3:40 PM - 4:15 PM
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Scène Food Forum
From social media to fine-dining kitchens, sources of culinary inspiration are multiplying and redefining trends. Between virality, creativity, and expertise, who truly influences consumer choices? Will chefs remain the trendsetters of tomorrow, or do they now share that role with content creators?
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