The program
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Vietnamese-style coffee: much more than just a drink

Vietnamese-style coffee: much more than just a drink

Jan 22, 2027
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12:10 PM - 12:45 PM
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Scène Coffee
Coffee can tell the story not only of a region but also of a culture. The Vietnamese approach to this famous beverage successfully fulfils this dual purpose. Whether in the form of milk-based or iced recipes, often created using specific grinds, this unique take on coffee demonstrates the vast potential for expression that the product offers. As well as being passed down within the country itself, this approach is now being exported across the globe and taking root in our own regions. The fluidity of exchanges between continents, as well as the constant connection between peoples fostered through digital media, allows such regional specialities to gain visibility and rise to the status of a trend, which benefits daring entrepreneurs. How has Vietnamese coffee become one of the leading symbols of the country’s culture and expertise on the international stage?