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VIN DE FRANCE
Vin De France is the designation for wines of national origin, complementing the French wine offering.
Created in 2009, Vin De France complements the two other categories of French wine: wines with a Protected Geographical Indication (PGI) and wines with a Protected Designation of Origin (PDO). The continued success of French wines on the global market is built on the complementary strengths and competitiveness of these three categories.
If Vin De France could be summed up in a single word, it would be freedom. Its greatest asset lies neither in a defined geographical origin nor in compliance with a strict set of production rules, but in the creative freedom it offers winemakers and winegrowers. From vineyard to cellar, Vin De France gives wine creators the freedom to express their creativity and expertise.
By blending the same grape variety sourced from different French regions, combining indigenous grapes with internationally recognized French varieties, or marrying complementary grape varieties, producers are able to create entirely new flavour profiles.
Vin De France is therefore a true playground for these skilled craftsmen, enabling them to produce harmonious, approachable wines that are easy to enjoy. It gives them the opportunity to create distinctive wines tailored to the expectations of today's consumers. This freedom of blending also allows producers to mitigate the impact of regional climatic variations, ensuring consistent quality from one vintage to the next.
The diversity of Vin De France producers reflects the diversity of the category itself. The sector brings together small and medium-sized enterprises, family-owned wineries, cooperatives and major wine companies, including wine merchants, producers and independent winemakers. All share a common expertise that combines tradition with innovation.
And what about VDF Cocktails?
VDF Cocktails expands the Vin De France offering by attracting new consumers through a more modern, accessible and convivial approach to wine. This strategy helps energise the entire wine sector by broadening wine consumption and promoting a fun, refreshing and relaxed image of French wine.
Thanks to the creative freedom that defines the designation, Vin De France is uniquely positioned to develop new ways of enjoying wine. Launched in 2020, the VDF Cocktails range creates new consumption occasions and serves as an accessible gateway into the world of wine, without replacing traditional wine consumption.
VDF Cocktails are especially popular with trend-conscious consumers. Low in alcohol (Low ABV), lower in sugar and fully customisable to suit every taste, they deliver a distinctive touch of French flair.
Come and discover our signature recipes at our stand with Monsieur Camille, our mixologist, and enjoy our cocktails served fresh on tap!
