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Chefs: the profession of chef has never been so popular. Valued at the same time as cooking by the television wave of the 2000s, being a chef is now exposed on all digital networks.

This has generated the enthusiasm of millions of followers, just like athletes or actors. How can we decipher the virality of culinary content?


  • Benjamine Fajeau, Producer (Masterchef France)
  • Emmanuel Rubin, Journalist (Le Figaro)
  • Valentin Joliff, Founder (Food & Talent)

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